It’s hot! Midsummer is the time for feeding your plant babies in bloom. A light feeding when plants are blooming is a little friendly encouragement to promote more flower production, as long as you aren’t using an overly nitrogen-rich fertilizer. Consider a gentle side-dressing or spray of fish emulsion for flower medicines such as calendula, tulsi, chamomile, lavender, bee balm, & more!
Also, be sure to dead-head spent blooms to keep flower medicines coming! Arnica, calendula, rose, echinacea, and most of our other flowers will rebloom if dead-headed regularly.